The Different Styles of Lolita Fashion

Aside the three main styles Sweet, Classic and Gothic Lolita, many other substyles have developed over the years. There are actually too many to make a post about it, but let's try our best to get the main stuff together.

Generally: For actually every substyle the term "OTT" exists. "OTT" is short for "Over The Top" and simply describes an "overdone" coordinate with many bows, huge headpieces or huge hairstyles. OTT coordinates often look like art and really lifts up the features of the single substyle, but keep in mind that being OTT is not required to do a full Loli Coordinate!

Let's start with the three main substyles.

Sweet Lolita

Sweet Lolita Fashion has taken the hugest influence from Harajuku. This substyle is marked by its bright pastel colours and cute themes. Print themes are often toys, sweets, cakes or cute animals, but the dresses can also be very plain. The favourite brand of almost every Sweet Lolita is Angelic Pretty, because they became loved by so many because of their way to pull off Sweet Lolita looks. On the left side, you can see an example of two Sweet Lolitas on the streets of Harajuku. They were snapped by tokyofashion.com. You can find out more about their coordinates here.

Classic Lolita

If you are searching for the most historical correct part of the fashion, Classic Lolita is made for you. The colour shemes are a bit more toned down. Pastels are pretty unusual in this substyle. Bordeaux, ivory, brown, dark green or navy are more common colours for instance. Some Classic Lolita dresses remind of historical persons like Marie Antoinette, as you can see on the right girl in the picture, or simply historical inspired dresses like you can see on the right. Classic Lolita has become more popular the past years. Typical brands for this substyle are Mary Magdalene and Victorian Maiden for example. Of course other brands like Innocent World, Baby, the stars shine bright or Angelic Pretty are also producing many dresses that apply on the classic style. If you want to find out more about their coordinates, click here.

Gothic Lolita

Gothic Lolita was one of the first subtyles that developed in the beginning of the fashion. It is bound to darker colours, most likely black, bordeaux or something similar. Contrast rich colour shemes can be seen in this substyle too. The coordinates sometimes feature dark themes, sometimes even grave themes. A big inspiration for many Gothic Loli's is Mana Sama. Mana is a singer and designer. He is not the founder of the fashion, but he got a big influence on it nowadays, too. He is the owner of the Lolita fashion brand moi-meme-motie, which is really famous in this substyle. Many Gothic Lolitas prefer natural makeup over dark eyes and dark lips. You can find out more about the coordinate here.












Will follow soon:
Sailor Lolita
Pirate Lolita
Carnival/Circus Lolita